Marketing and Admissions Executive

About the Role Lotus Way International School is seeking an ambitious, persuasive and results-driven Marketing and Admissions Executive to grow student enrolment in Lusaka. This is a hands-on, performance-based student recruitment role. The successful candidate will take ownership of prospective families from the first enquiry through school visits, application, follow-up, payment and enrolment, followed by an orderly handover to the relevant school team. This is not a passive administrative, reception or social-media-only position. Applicants must be comfortable with enrolment targets, direct parent engagement, field outreach, persistent follow-up and commission-linked earnings. Key Responsibilities • Generate qualified parent leads through community outreach, referrals, partnerships, events, telephone calls, WhatsApp and social media. • Respond promptly and professionally to admissions enquiries. • Understand each family’s needs and clearly explain the school’s curriculum, facilities, fees and value proposition. • Arrange school tours, parent meetings and assessments, and follow up consistently until the family reaches a clear decision. • Address parent questions and objections professionally and work actively towards enrolment. • Maintain an accurate admissions pipeline showing every lead, conversation, next action and outcome. • Coordinate with Reception, Academic staff and Finance to complete registration and payment requirements. • Ensure an orderly handover of newly enrolled families to the relevant school staff. • Submit daily activity records and weekly reports on leads, visits, applications, conversions and confirmed enrolments. • Achieve agreed individual monthly and termly enrolment targets. The role concerns prospective-parent engagement and enrolment. Ongoing academic, disciplinary, safeguarding, fee-account and general parent-relations matters remain with the designated school functions after handover. Performance Measures Performance will be assessed primarily through: • Qualified parent leads generated • Speed and quality of enquiry response • School visits and applications secured • Lead-to-enrolment conversion rate • Confirmed fee-paying students • Accuracy of admissions records • Personal ownership and resolution of obstacles Requirements • Proven experience in sales, business development, customer acquisition or school admissions. • Evidence of measurable targets achieved or customers successfully converted. • School admissions or education-sector experience is an advantage. • Confident, persuasive and professional communication with parents. • Strong follow-up, negotiation and objection-handling skills. • Good command of English; knowledge of commonly spoken Zambian languages is an advantage. • Familiarity with WhatsApp, Facebook, spreadsheets and lead-tracking systems. • Good knowledge of Lusaka communities and willingness to conduct regular field outreach. • Self-motivated, accountable and comfortable working under measurable performance targets. Compensation and Working Arrangement • Fixed gross package: K8,200 per month, comprising basic salary and applicable allowances. • Attractive, performance-based and uncapped commission on successful student enrolments. • Strong performers can earn more than K20,000 per month in total. • This is a full-time, field-oriented and results-driven role. The employee may conduct approved outreach away from campus but must attend scheduled meetings, school tours and events, follow up with prospective parents promptly and maintain complete records. • Performance will be reviewed against agreed lead-generation and enrolment targets during the probation period. How to Apply Submit your CV and briefly answer the following questions: 1. What measurable sales or enrolment target have you previously achieved? 2. How would you generate qualified parent leads for an international school in Lusaka? 3. Are you comfortable with a compensation structure in which a significant portion of total earnings depends on successful enrolments?